Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Por: Consumer Behavior Lab
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
85 episodios disponibles

Latest episodes of the podcast Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells 01/10/2025
Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship 24/09/2025
Hacking the Human Mind - Book Preview: Pringles 17/09/2025
How Heinz used precision and the pratfall effect to make its ketchup unforgettable 10/09/2025
Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement 03/09/2025
How Klarna uses present bias and temporal reframing to make shopping feel irresistible 27/08/2025
Hacking the Human Mind - Book Preview: Häagen-Dazs 20/08/2025
Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire 13/08/2025
Hacking the Human Mind - Book Preview: Dyson 07/08/2025
Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior 30/07/2025
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy 23/07/2025
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research 09/07/2025
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work 25/06/2025
Behavioral science for agencies: media planning 18/06/2025
How Five Guys uses the illusion of effort to make their burgers taste even better 04/06/2025
Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger 29/05/2025
How Oatly used the messenger effect to become the world's most successful milk alternative 22/05/2025
Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer 15/05/2025
How Everlane have harnessed the principle of fairness to grow their brand 08/05/2025
Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago 01/05/2025
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