What A Brand Is - And What It Isn’t

Be BOLD Branding
08/03/2022 12 min Episodio 79
What A Brand Is - And What It Isn’t

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Episode Synopsis

There’s a lot of misinformation out there about branding.  What exactly is it?  How is it different from marketing? What constitutes a strong brand vs a weak one? What steps do you take to BUILD one? In this episode, we discuss exactly what a brand is…and what it isn’t.  And we start by asking an important question regarding one of the most recognizable brands in the world.  The answer to the question may shock you!
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