One of the greatest fears entrepreneurs have when it comes to business is the fear of focus. And when you don’t have focus, it’s awfully difficult to know how to position yourself in your industry.  The mere mention of it can instantly bring on a full case of hives!  People immediately think choosing a niche will ‘box them in’...and leave too much money on the table. Sadly, that results in them doing NOTHING to stand out. So, how DO you choose a niche for your business? In other words, how do you pick your brand POSITION?  In this episode, we’re going to share with you six main categories of differentiation that we consider when we position our clients for personal branding.

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