Dallin Cooper is an author and a keynote speaker who founded Atmosphere Marketing LLC and Ugly Chews. His new book, “Get on the Bull: Developing Attitudes and Behaviors for Successful Leadership” is about ethically progressing into a leadership roles. In this episode, Dallin shares his life from being a shepherd in Wyoming, getting his degree in college, becoming an entrepreneur, and lastly, the process of becoming an author and a keynote speaker. He explains the purpose of his book and how he used his father's bull-riding experience to draw a connection between a leader's attitude and that of a bull rider. Dallin discusses his passion for ethicical leadership and the importance of balancing priorities to avoid burnout. Key TakeawaysThe things that make you a good person also make you a good leader.Your attitude and behavior determine your leadership success.Grit is important but leaders must be mindful of burnout.Quotes:“Good leadership is secretly just ethics.”“Don't run yourself ragged. It's not worth it.”Book Mentioned in The EpisodeGet on the Bull: Developing Attitudes and Behaviors for Successful Leadership https://www.amazon.com/Get-Bull-Developing-Successful-Leadership/dp/108804218X https://www.waucomabookstore.com/book/9781088042113 Broken to Better: 13 Ways Not to Fail at Life and LeadershipGoodReads: https://www.goodreads.com/book/show/61251512-broken-to-better Featured in this EpisodeDallin CooperSpeaker & Consultant, Ethics and LeadershipFounder, Atmosphere Marketing LLCFounder, Ugly ChewsLinkedin: https://www.linkedin.com/in/dallincooperWebsite: https://dallincooper.com Michael KurlandCEO and Founder of Branded Group, Inc.Host of "Be Better with Michael Kurland" podcastLinkedIn: https://www.linkedin.com/in/mikekurlandWebsite: www.branded-group.com Words from Our HostThank you for tuning in. I hope that today's episode inspired you to become a purpose-driven leader in your career or your community. There's no doubt that when we lead with purpose, we can change lives. If you enjoyed today's show, I'd be grateful if you would take a moment to rate us on your preferred listening platform to learn more about Branded-Group's better experience and how we provide industry-leading On-Demand facility maintenance, construction management, and special project implementation. Visit us at www.branded-group.com. Be sure to follow us on social media, and you can also reach out to me directly on LinkedIn. Until next time, be better. Chapters00:00 Book promotion01:27 Episode Introduction02:17 Dallin's background03:18 More about his book04:42 More about Dallin’s journey10:45 Dallin on bull riding13:38 Getting into a leadership role17:28 lessons he wished he knew before23:36 Dallin’s favorite part of his book30:31 How to connect with Dallin and get a copy of his book31:36 Conclusion

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