In the episode, Michael speaks with DeLinda Forsythe, the CEO and Founder of "ICE", Innovative Commercial Environments about how the Conscious Capitalism movement inspired her to launch a purpose-driven organization that cares about its people, customers, and community. DeLinda talks about the launch of her business and the principles that have contributed to its growth, including mentorship that facilitates leadership and growth. DeLinda also discusses her book titled "Inspiring Generational Leadership: Your Guide to Design a Conscious Culture" and how her organization’s growth inspired its principles and best practices. Key TakeawaysCreate a personal brand based on ethics, integrity, consistency, and follow through.Develop a lexicon, a language to define and sustain your organization’s growth. Listening and mutual respect among your team enhances the employee experience and improves retention. QuotesI started ICE because I wanted to create a workplace that I had always imagined but never experienced. - DeLindaWhat we do for a living is create beautiful office spaces for our customers and for their employees to transcend the ordinary. - DeLindaThe corporation exists not necessarily for profit, but for a higher purpose and that purpose is to elevate humanity. - DeLinda Book Mentioned in the EpisodeInspiring Generational Leadership: Your Guide to Design a Conscious CultureCheck it out here!Official Website: https://www.delindaforsythe.com/book Amazon: www.amazon.com/Inspiring-Generational-Leadership-Conscious-Culture/dp/1631956213 Goodreads: https://www.goodreads.com/en/book/show/50977354-compete-every-day Featured in this EpisodeDeLinda ForsytheFounder and CEO of Innovative Commercial EnvironmentsPersonal Website: https://www.delindaforsythe.com Linkedin: https://www.linkedin.com/in/delinda-forsythe-3aa05211 Company Website: https://www.icesd.comEmail: [email protected] Michael KurlandCEO and Founder of Branded Group, Inc.,Host of "Be Better with Michael Kurland" podcastLinkedin: https://www.linkedin.com/in/mikekurlandWebsite: www.branded-group.com Words from Our HostThank you for tuning in. I hope that today's episode inspired you to become a purpose-driven leader in your career or your community. There's no doubt that when we lead with purpose, we can change lives. If you enjoyed today's show, I'd be grateful if you would take a moment to rate us on your preferred listening platform to learn more about Branded-Group's better experience and how we provide industry-leading On-Demand facility maintenance, construction management, and special project implementation. Visit us at www.branded-group.com. Be sure to follow us on social media, and you can also reach out to me directly on LinkedIn. Until next time, be better. Chapters00:00 Intro01:03 DeLinda’s background06:48 Being creative11:44 Partnering with a big manufacturer13:03 Promoting people to high positions19:53 Overview of DeLinda’s book” Inspiring Generational Leadership”29:56 How to reach DeLinda

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