To be an effective leader you have to be a great communicator and realize that communication is always a two-way street.Our guest is Gina Balarin, the Founder and Director of Verballistics where they help companies do B2B communication better.In this episode, Gina will tell us how we can practice two-way communication and how work has changed over the last few years. She tells us why marketing teams have to first listen to their audience before they start sending messages and why we should look beyond our customers.We also talk about relationships in business and why people like to work with people they like. On top of that, Gina shares how intrapreneurs can change organizations and why businesses have to be more people-centric than they used to be in the past.For more B2B tips subscribe to Be a B2B Leader in your favorite app.Timestamps:(01:06) - What should every B2B Leader know about communication?(03:30) - People-centric mindset(06:25) - How to practice 2-way communication(13:55) - Do we always need processes to facilitate work?(17:20) - How intrapreneurs change organizations(19:15) - Work is not anymore transactional - it's more about relationships(24:30) - Is marketing about our customers or should we look into our customers customers?(30:30) - Who should I interview next?(31:30) - Where you can find GinaLinkedin - https://www.linkedin.com/in/ginabalarin/Verballistics - https://www.verballistics.com.au/The Secret Army: Leadership, Marketing and the Power of People - https://www.amazon.com/Secret-Army-Leadership-Marketing-People/dp/1544836341

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