In today's episode, we have a very special guest: Shama Hyder, CEO of Zen Media, a digital marketing and PR firm that helps tech-driven B2B brands become leaders in their industry.During our interview, Shama shares valuable insights about PR and Earned Media, and how B2B leaders can leverage these strategies to increase their market share and become front runners in their industry. We cover a range of topics, including the difference between PR and Earned Media, the best strategies for leveraging Earned Media, and the role of thought leadership in this space.If you're a B2B leader looking to take your marketing and PR efforts to the next level, then this episode is a must-listen. Tune in and learn from one of the best in the business. And if you enjoy this episode, be sure to check out our other episodes, where we explore a wide range of topics related to B2B.Timestamps:(00:55) - What should every B2B Leader know about Earned Media and PR?(02:30) - How do you start leveraging Earned Media (content types)?(07:30) - Avoiding blame in B2B(13:10) - PR vs Earned Media vs News(19:36) - What you should avoid and what you should do when starting with PR?(29:30) - What is the role of thought leadership in earned media?(35:20) - What's the biggest takeaway from this conversation? Learn how buyers buy(37:00) - Where you can find ShamaShama on LinkedIn - https://www.linkedin.com/in/shamahyder/ZenMedia.com

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