Is data-driven marketing a mirage?

BBNmixtape
14/12/2021 23 min Temporada 1 Episodio 7
Is data-driven marketing a mirage?

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Episode Synopsis

Digital marketing promises a lot: eliminate wasteful advertising, enable finetuned measurements, marketing nirvana. Yet, it is faltering on many fronts. What's going wrong? Marco Luciano, Board Member at wob AG helps us delineate the landscape and set data-driven marketing back on track.

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