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Episode Synopsis "Episode 11: Break Through the Noise"
Episode 11 of the Pipeline Podcast features Bill Glenn, ExtraHop’s Head of Demand Generation. With more than 1,200 companies in the cybersecurity space, ExtraHop works hard to capture the attention and interest of their target audience. Listen to the latest podcast to hear how Bill and his team rise above the noise with a clear understanding of their buyer persona. Bill shares valuable insight on: Understanding the voice of your customer The challenge of a technical buyer The value of industry communities Check out our latest podcast and let us know how you are breaking through the noise of your industry. You can follow Bill on Twitter @williamwglenn.
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