Episode 11 of the Pipeline Podcast features Bill Glenn, ExtraHop’s Head of Demand Generation. With more than 1,200 companies in the cybersecurity space, ExtraHop works hard to capture the attention and interest of their target audience. Listen to the latest podcast to hear how Bill and his team rise above the noise with a clear understanding of their buyer persona. Bill shares valuable insight on:

Understanding the voice of your customer
The challenge of a technical buyer
The value of industry communities

Check out our latest podcast and let us know how you are breaking through the noise of your industry.

You can follow Bill on Twitter @williamwglenn.

Ver todos los episodios