Why isn't everyone testing their messaging? Marketing Envy's Billy Cina talks to Wynter's Peep Laja

Banter with Billy
30/06/2025 14 min Temporada 1 Episodio 5
Why isn't everyone testing their messaging? Marketing Envy's Billy Cina talks to Wynter's Peep Laja

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Episode Synopsis

Billy Cina has been talking about Wynter for ages. And now she gets to talk to the brains behind the platform.Why aren't all marketers testing their messaging? Are we saving time & money, or on the contrary?How do we introduce message testing as unnegotiable part when releasing new products or building new campaings?Billy discussed these and many more with Wynter's CEO, Peep Laja.

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