Today, Billy chats with Eden Bidani, Head of Copy at Cape Agency, about why so many B2B ads just don’t convert—and what you can do about it. Together, they dig into the most common pitfalls in B2B ad campaigns, from generic creative and uninspired landing pages to the classic mistake of ignoring what your customers actually care about.They cover:Why most B2B ads feel like wallpaper and how to make yours stop the scrollHow listening in on Reddit, Slack, or Discord can unlock better messaging than your last customer interviewThe critical role of voice of the customer data (even when you don’t have customers yet)Why a clever headline and eye-catching image aren’t enough without contextThe “seasonality” trick B2C marketers use—and how B2B can steal itWhen AI is helpful for ad copy... and when it becomes a liability

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