Counterintuitive? Healthy snack reformulation claims are decreasing, Mintel

BakeryAndSnacks Podcast
13/06/2013 4 min
Counterintuitive? Healthy snack reformulation claims are decreasing, Mintel

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Episode Synopsis

Claims like low sodium, low fat and low calorie on snacks are decreasing which seems counterintuitive given action is being taken by manufacturers, said the director of innovation and insights at Mintel.

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