Sally Hogshead believes the greatest value you can add is to become more of yourself. As such, she created the Fascination Advantage®, the first personality assessment that measures how others perceive you. After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike well known personality tests, this test doesn’t measure how you see the world – but how the world sees you.

Her recent book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal bestseller.

The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

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