Episode 3: Post the Draft

29/06/2025 20 min

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Episode Synopsis

🎙️ B2Bsides, Episode 3: Post the DraftWhat do Dua Lipa at Wembley, AI headshots, and a half-finished blog post have in common?This week, Jason breaks down:Why the obsession with polish is killing your best ideasHow a real moment at a stadium show reminded him what presence actually feels likeThe rise of AI-generated personal brands (and the predictable backlash that’s coming)What LinkedIn’s own editorial team says about “good content” — and why we should probably listenPlus: a spotlight on Anne-Laure Le Cunff’s “lab notebook” approach, and the case for publishing before you're readyAnd in this week’s rant: why sharing your marketing strategy and Q3 budget on LinkedIn might be the worst flex of the year.If you’ve been sitting on an idea, a rough video, or a half-written post — this one’s for you.Post the draft.