ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Marketing in 2025 - The Future of Skills and Technology"
Episode Synopsis
In this second episode Paul Denham talks with Matt Heinz who is the President of Heinz Marketing about how marketing might look in 2025, the future role of technology and changing skill sets. This engaging conversation looks at the evolving modern integrated organisation comprising marketing, go-to-market, sales, customer success and even product. Touching on owned media, rented media, martech, changing skill sets, leadership, culture, customer obsession, chief market officer, active buyers and epic sandwiches.
More episodes of the podcast B2B Uncovered
The Pros and Cons of Using an ABM Platform
21/06/2022
ABM – Up Close and Personal
31/05/2022
Positioning – What It Is and How To Nail It
07/02/2022
In God we trust