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Listen "B2B Storytelling That Develops Revenue & Growth"
Episode Synopsis
In this episode Paul Denham talks with Andrew Hoerner, fractional CMO for several high growth SaaS startups, most recently the EVP Global Marketing at Symphony, a double unicorn status fintech backed by Goldman Sachs and other banks.Andrew shares with us his passion for telling stories that turn into revenue and growth, using examples including from Slack & Symphony.We delve into the art of B2B storytelling - dealing with competitors; building marketing teams with the right skillsets and the importance of a team's diversity and inclusion to the overall success.🎧 Tune in to this episode to learn more.
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