The reality of an Amazon and Yelp world is that people are going to do informational searches before they visit your website. If you’re only measuring whether your brand shows up when people are searching for it, you’re completing ignoring whether it’s what your searcher wants in the first place. On this episode of B2B Revenue Acceleration, I interview Garrett Mehrguth, CEO at Directive Consulting, about why sales development is so undervalued in B2B marketing — and what we can do about it. What we talked about: Why it’s time to value sales development 3 best practices for developing good sales development timing The only 4 metrics you need to be tracking Focusing on your brand, not your search results To hear this episode, and many more like it, you can subscribe to The B2B Revenue Acceleration Podcast. If you don’t use Apple Podcasts, you can listen to every episode here.

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