“Open source” means more than just the software. It’s more of a business model, mindset, and culture — especially when it comes to growing and maintaining upstream and downstream communities. On this episode, I got to interview Freek Hemminga, Head of EMEA Marketing at SUSE, about the challenges of marketing an open source company. What we talked about: The main goal of open source software (& how to achieve it) Balancing brand and services / upstream and downstream 5 ways to build positive communities Qualifying inbound leads for a +20% growth To hear this episode, and many more like it, you can subscribe to The B2B Revenue Acceleration Podcast.  If you don’t use Apple Podcasts, you can listen to every episode here.

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