Podcasting isn’t new in the B2B space. But until recently, we had the wrong ideas about it. So we changed our thinking. Now, we’ve collaborated on episodes with our ideal prospects, and we shortened the length of each podcast. James Carbary has some unique perspectives on podcast marketing. He’s the CEO & Founder of Sweet Fish Media, one of the premier podcasting agencies in the B2B space. It’s been featured in TIME, Forbes, Entrepreneur, and Inc. James’s entire perspective is simple: B2B sales are difficult. Getting to that VP or high-level decision-maker is nearly impossible. Even if you do, they’re probably been pestered with other B2B sales calls all day long. James does something different: He helps brands develop their ideal podcasts with ideal clients as guests. It’s a game changer.

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