Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics

B2B Marketing: The Provocative Truth
13/08/2024 32 min Episodio 65
Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics

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Episode Synopsis

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kayleeann Maritz to define marketing's role in shaping commercial strategy.Kayleeann makes the compelling case for over investment in tier two accounts and provides multiple practical tips for how marketers can transform lead generation. Tune in to learn how a diversified approach built on robust segmentation and targeting is the bedrock of successful B2B marketing.Kayleeann is experienced global marketer with expertise in brand building and growth. You can find Kayleeann on Linkedin.Ready to provoke change? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.

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