ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "This is the Golden Age of Marketing"
Episode Synopsis
Sara Richter is CMO at Emarsys, the omni-channel customer engagement platform, which empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business outcomes.Sara is a creative marketing leader with more than 15 years of experience in high-growth, fast-paced martech organisations. She is passionate about building revenue-oriented marketing teams.We discuss:The challenge of marketing to marketersWhat B2B marketers can learn from sales-focused modelsAdvice for B2B brands facing a likely economic downturnHow big brand campaigns can drive short-term salesWhy now is the ‘Golden Age’ of marketing
More episodes of the podcast B2B Marketing Needs Don Draper
Building a B2B Challenger Brand
31/01/2024
Creative B2B marketing Innovation at Cisco
11/12/2023
A Human Approach to Marketing Cybersecurity
28/11/2023
B2B's golden age is now
17/10/2023
Inside Intel's creative marketing powerhouse
07/06/2023
How SAP is redefining B2B marketing
10/05/2023
Mastering the art of brand building
30/03/2023
In God we trust