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Listen "The power of passion and collaboration in B2B marketing"
Episode Synopsis
Nikki Stenson is a senior global marketing leader who has led marketing functions at Oracle, Macafee, and TIBCO. For Nikki, it’s all about relationships - whether working with sales teams, suppliers, partners or colleagues, success for her has come through continuous and highly effective collaboration.Nikki Believes B2B marketing is not human enough and is passionate about changing that. We discuss:Imposter syndrome. Is it common in the marketing industry?The power of marketing in sales-focused businessesHow to build a strong personal brand in B2B MarketingWhat the future holds for B2B Marketing
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