ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Rethinking B2B media and advertising with Reach PLC"
Episode Synopsis
Nick Copson is the B2B Marketing Director at Reach plc, the UK's largest news media company with an audience of over 48 million people. Nick has launched new publications and apps across the UK and managed teams with large budgets across online and offline channels. Now, most of his time goes towards developing B2B lead generation.We discuss: The state of UK media and advertisingHow Reach PLC support programmatic ad buyingThe digital transformation of Reach PLCHow traditional local media publishers can remain relevant
More episodes of the podcast B2B Marketing Needs Don Draper
Building a B2B Challenger Brand
31/01/2024
Creative B2B marketing Innovation at Cisco
11/12/2023
A Human Approach to Marketing Cybersecurity
28/11/2023
B2B's golden age is now
17/10/2023
Inside Intel's creative marketing powerhouse
07/06/2023
How SAP is redefining B2B marketing
10/05/2023
Mastering the art of brand building
30/03/2023
In God we trust