ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Optimising B2B marketing effectiveness"
Episode Synopsis
Cos Mingides is the Co-founder and Head of Effectiveness at True, which was named B2B Creative Agency of the year in 2022 by the Association of National Advertisers. True is in the business of making a difference. They harness data-driven and cultural insights to unearth powerful human truths that are creatively transformed into memorable brand communications – and delivered with pinpoint media accuracy.We discuss:The key takeaways for B2B marketers from EffWorks GlobalThe difference between efficiency and effectivenessHow the best B2B marketers approach investment for growthBalancing brand building vs short-term sales activationThe importance of ‘reach’ when it comes to effectiveness
More episodes of the podcast B2B Marketing Needs Don Draper
Building a B2B Challenger Brand
31/01/2024
Creative B2B marketing Innovation at Cisco
11/12/2023
A Human Approach to Marketing Cybersecurity
28/11/2023
B2B's golden age is now
17/10/2023
Inside Intel's creative marketing powerhouse
07/06/2023
How SAP is redefining B2B marketing
10/05/2023
Mastering the art of brand building
30/03/2023
In God we trust