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Listen "Making sense of Enterprise marketing"
Episode Synopsis
Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice. As a natural storyteller, Brian also uses creative campaigns to grow brand awareness. This has allowed him to deliver revenue and profitability for five business units valued at $1B in annual revenue.We discuss:Influencing the minds of future buyersBalancing competing priorities of brand and demandHow B2B marketers can harness emotional messagingThe power of distinctive assets
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