Jennifer Garcia spent five years as the head of integrated marketing at Instagram. Before this, she held senior roles at Google and Nokia.She has fifteen years of experience in both B2B and B2C marketing. During this time, Jennifer has collated knowledge in integrated marketing, brand marketing, product marketing, corporate communications and go-to-market strategy. We discuss:How working at Instagram and Google has shaped her as a leaderConvincing senior leaders of the power of brandHow to find forward thinking marketers that understand brandTypes of media needed for brand building versus sales activation

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