Today we discuss a concept that is really crucial in terms of determining your marketing strategy but it seems lost to time.



However, it’s no less relevant. It’s called the Market Life Cycle – although we will show you how to expand how it’s used – extending to mapping products, services, industries, your company and more.



We will connect it to specific strategies depending on where you are in the cycle. Plus you can download a free workbook at the link in the comments.



• What is the Lifecycle concept?• Stages of the Lifecycle• It is not just about Products or Services • Companies go through the Lifecycle too.• Marketing tactics for each Stage of the Lifecycle



• Common Pitfalls and How to Avoid them
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