In this episode, Terri welcomes Philip Parker, Managing Director of Holland Parker, a company that migrates businesses from fragmented corporate performance management applications to the modern, unified OneStream platform.Philip and Terri discuss how Holland Parker has maintained a competitive edge with exceptional customer service and how they have been able to stay on top of marketing trends through brand alignment and collaborative efforts with Marketing Refresh.Philip talks about how persistence and patience have been paramount to seeing the long-term results that have had a huge impact on his business. They also discuss the need for consistency in branding, the art of understanding his various customer personas, and the critical role of client feedback in refining marketing strategies. For more information on Holland Parker, visit: https://hollandparker.com/To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.comKey Topics:Importance of Differentiation in MarketingHow endurance in marketing efforts creates an impactThe goal for marketing and business development opportunitiesCreating accountability through metrics in marketingHow to create authenticity in brand representationThe synergy of sales and marketing

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