Por: Adzact

Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.We cover:Creative performance in paid social Account-based marketing (ABM) and smart segmentationProduct-led growth (PLG) and shifting from capture to creationAI-powered campaign workflows and marketing opsAttribution, measurement, and marketing diagnosticsSales-marketing alignment and go-to-market executionTactical experiments across TikTok, YouTube, Google, and MetaWhether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B. Hosted on Acast. See acast.com/privacy for more information.

137 episodios disponibles