In this episode of B2B Marketing Futures, we explore what it really takes to align sales and marketing in today’s fast-changing B2B landscape.You’ll hear from:Jeffrey Boggess, Senior Product Marketing Manager at CheckrPeter Sutton, Principal Consultant at Sutton Marketing Strategies (formerly VP of GTM and Product Marketing at PTC)Sonia Mehta, Tech Investor (formerly Product Marketing at Segment/Twilio)Mary Voitovych, Head of Growth Marketing at CreatioWe’ll dive into:Where sales and marketing alignment typically breaks down, and how to fix itHow top teams create tight feedback loops, shared KPIs, and cross-functional trustThe central role product marketing plays in driving unified GTM strategiesPractical advice for building a culture of alignment that drives long-term pipeline growthFrom scaling ABM across teams to navigating post-acquisition alignment, this episode is full of stories, frameworks, and lessons from seasoned marketing leaders who’ve built smarter, more connected go-to-market engines. Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios