In the second episode of our thought-provoking series on the intersection of luxury and B2B marketing, we continue to explore how B2B brands can leverage luxury marketing principles to foster deeper relationships and drive sustainable growth. Dive into discussions about the evolving B2B and luxury buyer demographics, with a special focus on the increasing role of women in decision-making positions and how this shift impacts messaging and brand experiences. Our guests share insights into the significance of values like sustainability and personalisation in crafting engaging brand narratives and bespoke customer experiences. Learn about the importance of community, status, and shared values in building brand affinity, and how long-term brand building through heritage and consistent strategic narratives can enhance your brand's resonance.Whether you're interested in understanding how to align your brand with your audience's evolving values or looking to create exclusive, memorable experiences that set your brand apart, this episode is filled with rich insights and strategies. Join us for another enriching session that bridges the gap between luxury's emotional journey and B2B's strategic ambitions, offering actionable insights for marketers looking to elevate their brand's impact and loyalty.Featuring insights from:Sonia Hobbs, Former Head of Marketing at Harwoods GroupPaul Monteith, VP Demand Generation at User CentricSam Kendall, Digital Marketing Manager at Beyond EncryptionAndrew Davies, CMO at PaddleChris Davies, EMEA Growth Director at Wunderman Thompson*This is the second episode in our series diving into Luxury and B2B Marketing. Hosted on Acast. See acast.com/privacy for more information.

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