The world of B2B marketing is constantly evolving, and it takes insights from experienced marketers to stay ahead. With her vast experience, Shelagh McManus offers a treasure trove of advice for today's marketers. Our discussion with her cuts through the complexity of marketing strategies and delivers straightforward and actionable advice. From the importance of customer focus to the integration of sales and marketing, Shelagh's wisdom is distilled into a guide that speaks directly to the challenges and opportunities facing B2B marketers today. Join us as we explore these insights designed to refine your marketing approach and better connect with your business audience. Hosted on Acast. See acast.com/privacy for more information.

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