E55: How to Use Campaign Data Without Drowning in Metrics?

10/10/2024 48 min Temporada 2 Episodio 55

Listen "E55: How to Use Campaign Data Without Drowning in Metrics?"

Episode Synopsis

In today’s data-driven B2B marketing landscape, navigating metrics and campaign data without getting overwhelmed is a critical skill. Join Joaquin Dominguez, Head of Marketing at Adzact, as he dives into how top marketing leaders effectively use data to drive business growth. Learn how to focus on the most valuable metrics, foster collaboration between marketing and sales, and ensure personalisation stays impactful and scalable.Featuring:Adam Boita, CMO at EcologiCarlos Pedroza, Conversational Marketing Manager at HubSpotAmanda Zafiris, Head of Europe Marketing at CanvaMatthew Soakell, PPC Account Director at CroudMax Gordon, Senior International Campaign Manager at TaniumDiscover the key insights that will help you optimise your campaigns, align with business objectives, and stay ahead in an increasingly competitive market. Hosted on Acast. See acast.com/privacy for more information.