ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#51: Building Value-Driven Brand Experiences - Richard Shotton"
Episode Synopsis
To kick off the new series, Nick Hague is joined by Richard Shotton, behavioral science expert and author of the hugely popular The Choice Factory. Richard discusses the key learnings from his latest book, The Illusion of Choice, and explains how behavioral science can be used to understand and influence the way buyers behave.
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