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This week on the B2B IMPACT Matt and Oli at some of the upcoming marketing trends set for 2022. Marketing trends still resemble well–known industry practices and services at an evolving pace including content, customer journeys and experience, and video marketing. A prominent trend in the market is the evolution of existing trends that continue to grow from the aftermath of the global pandemic including valuing profit alongside the planet and sustainability.

Sources:
Marketer’s Toolkit 2022:
effectivenesshub.warc.com

Account based experience:
reachdesk.com

What’s in store for B2B marketing in 2022:
www.b2bmarketing.net

Scaleo:
www.scaleo.io

Bop Design: The B2B Marketing Agency
www.bopdesign.com
Abstract Marketing Group:
www.abstraktmg.com

Webbiquity:
webbiquity.com

Team Lewis:
www.teamlewis.com

Boss Digital:
www.boss-digital.co.uk

Effectiveness Hub:
www.effectivenesshub.warc.com

Blog Hubspot:
www.blog.hubspot.com
Circles Studio:
www.circlesstudio.com
McKinsey:
www.mckinsey.com

Sana Commerce:
www.sana-commerce.com

Sales Force:
www.salesforce.com

Sociabble:
www.sociabble.com

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