ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Shift Your Go-To-Market Strategy, with Bill Kramer"
Episode Synopsis
In this episode, Benji talks to Bill Kramer, VP of Marketing at PayZen. Discussed in this episode:Transitioning from MQLs to Qualified AccountsPivoting to new ways of measuring marketing successSuccessfully leading a team through times of transition
More episodes of the podcast B2B Growth
Make a Podcast People Love
26/11/2024
5 PERFECT Examples of B2B Content
19/11/2024
The State of Video Podcasts
12/11/2024
The $5.4 Billion Computer Bug
31/10/2024
Electronic Arts' ILLEGAL Marketing Campaign
29/10/2024
Secrets to Master LinkedIn in 2024
22/10/2024
Why Sonic Added Pickleball Courts
01/10/2024
In God we trust