Lea Karam, Consulting Director at Behave,  introduces behavioural science as a powerful tool for insight driven marketing and brand experiences.  She dissects how we can create audience centred brand experiences by creating better buyer segments that go beyond demographics and have predictability over the unpredictable. Get in touch - we'd love to hear what you think of our podcast!Hope you enjoy this episode! B.listening is a podcast series created by the event professionals at Broadsword to share our insight and experience with individuals across or interested in the events industry. Follow us for more advice for event profs. Visit our website: https://www.wearebroadsword.com/Linkedin: https://www.linkedin.com/company/5305472/admin/feed/posts/Instagram: https://www.instagram.com/broadswordeventhouse/TikTok: https://www.tiktok.com/@broadswordeventhouse

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