59% of UK consumers use B Corp certification to influence purchase decisions. It's an incredible way for businesses to collectively do things in a better way, making positive change together. But becoming a B Corp is no easy feat -  it requires a rigorous assessment and continuous reporting. That's where The Pollinator come in; a business dedicated to helping others understand the B Corp buzz. This is an insightful and in depth conversation with two B Leaders. Whether you want to explore the topic or your journey, The Pollinator explores the misconceptions about B Corp, how to start the process to become certified, the benefits to business and how businesses can evolve from just starting the assessment. Listen below, on Spotify or Apple Podcasts  . Get in touch - we'd love to hear what you think of our podcast!Hope you enjoy this episode! B.listening is a podcast series created by the event professionals at Broadsword to share our insight and experience with individuals across or interested in the events industry. Follow us for more advice for event profs. Visit our website: https://www.wearebroadsword.com/Linkedin: https://www.linkedin.com/company/5305472/admin/feed/posts/Instagram: https://www.instagram.com/broadswordeventhouse/TikTok: https://www.tiktok.com/@broadswordeventhouse

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