Azeem Azhar sat down with Matthew Prince, co-founder & CEO of Cloudflare. Matthew is a rare operator with the vantage point to answer a simple question: if agents do the reading, who gets paid? This conversation is a practical map of how AI “answer engines” upend the web’s traffic-funded model – and what could replace it.Chapters: (00:46) The currency of the web is dying (06:08) Google's inflection point (10:08) Why a broken business model might save the internet (14:44) The incentivization of ragebait (20:38) Content scarcity as a solution (24:35) What could a new content business model look like? (28:51) The challenge of pricing information (29:31) How Cloudflare thinks about the creator economy (32:06) Should smaller companies pay less? (34:24) Can markets solve this without Congress? (39:11) How does the agentic web affect content? (43:40) A rare chance to redesign the internet Produced by EPIIPLUS1 Ltd and supermix.io Production and research: Chantal Smith, Hannah Petrovic, Nathan Warren and Marija Gavrilov. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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