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Listen "Authenticity vs. The Algorithm"
Episode Synopsis
In this episode, Ben and Sue talk about the impact of algorithms on online reach and the importance of authenticity in marketing. How can you strike a balance between creating content for the algorithm and authentic messaging to foster meaningful connections with your audience?
Can you stay true to your brand and get seen on social for long-term success?Useful Links: Reach vs. impressions vs. engagement: What’s the difference?Why Authenticity Beats Trends in 2025 MarketingBrand authenticity and forgiveness
Can you stay true to your brand and get seen on social for long-term success?Useful Links: Reach vs. impressions vs. engagement: What’s the difference?Why Authenticity Beats Trends in 2025 MarketingBrand authenticity and forgiveness
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