Listen "Meet the Software Supplier in 600 Million Vehicles"
Episode Synopsis
At the heart of The Prophets’ vision are “The 24 Essential Supply Chain Processes.” What are they? Find out, and see the future yourself. Click here In this Auto Supply Chain Prophets episode, hosts Terry Onica and Jan Griffiths explore the world of automotive software and technology with their guest, Manoj Karwa, Chief Revenue Officer for the Americas at Elektrobit. Manoj dives into the exciting world of Software-Defined Vehicles (SDVs) and the advantages of open-source technology. He explains how SDVs, much like smartphones, will continually evolve with new features and improvements over time, enhancing everything from infotainment to safety.Elektrobit is at the forefront of these innovations, with its software powering over five billion devices across over 600 million vehicles. Manoj highlights Elektrobit's groundbreaking Linux OS solution, the first and only to meet ASIL B/SIL 2 safety requirements. This commitment underscores Elektrobit's dedication to advancing safer and more reliable Software-Defined Vehicles.The discussion also covers the challenges and importance of validating software to prevent issues like the recent CrowdStrike incident that caused the largest outage in the history of information technology.When it comes to choosing the right software partners, Manoj believes that opting for the cheapest option can backfire. Instead, he advocates for focusing on value and quality, drawing from his experience in the automotive industry. He notes that as the market becomes more fragmented with new players and technologies, flexibility and a commitment to delivering exceptional value will be key for supply chain leaders.Manoj concludes the episode with critical advice for leaders in the automotive supply chain: prioritize software above all else. He warns that failing to adapt to this software-driven future could lead to obsolescence, urging leaders to reinvent themselves or be left behind.This episode is a must-listen for anyone in the auto supply chain looking to understand the future landscape of automotive technology and software's pivotal role in driving innovation and efficiency.Themes discussed in this episode:The role of automotive software in Software-Defined Vehicles and automotive technologyUnderstanding the potential benefits of Elektrobit's open-source source approachHow Software is transforming the automotive sector, including innovation and integration challengesEnhancing customer experience through software updates and added functionalities.The importance of software validation in ensuring the safety and security of software in vehiclesStrategies and considerations for managing the supply chain with a focus on software integration.Why designing the software before the hardware is essential in today's automotive landscapeFeatured on this episode: Name: Manoj KarwaTitle: Chief Revenue Growth Officer Americas at Elektrobit Automotive Americas Inc. About: Manoj Karwa, Chief Revenue Growth Officer Americas at Elektrobit Automotive Americas Inc., brings over 20 years of experience in the mobility industry, specializing in electric vehicle infrastructure, electric drive, power electronics, and energy storage systems. He has played key roles in scaling operations and facilitating acquisitions in the EV and renewable energy sectors, including overseeing the deployment of over 10,000 EV charging stations across major automakers and nearly 3,000 dealerships. Before Elektrobit, Manoj held leadership positions at EVBox, Leviton Manufacturing, General Motors, AT Kearney, and Ricardo Consulting and was part of the management team that led to the acquisition of Rhombus Energy Solutions...
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