Send me a text!Is it ever too late to write your book and get published? Lori Hellis proves it’s not. Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a successful book launch, a thriving YouTube channel, and a dedicated readership. You’ll hear how she reverse-engineered her author marketing strategy, secured a publishing deal fast, and built visibility without waiting for permission. If you’re wondering how to launch a book, grow your audience, or get published after 60, this episode is your blueprint.What You’ll Learn:How Lori used her legal background to create a compelling true crime brandThe fastest path to getting a nonfiction book published without hundreds of queriesWhy community (and not just content) can drive your visibilityResources Mentioned:Lori Hellis website: https://www.lorihellis.com/ Lori Hellis’ book: Children of Darkness and Light Lori Vallow and Chad Daybell: A Story of Murderous Faith: https://bookshop.org/a/55773/9781639367108 Connect with Lori on YouTube - Chasing Justice: https://www.youtube.com/@ChasingjusticewithLori Book Reco: An Unfinished Love Story: A Personal History of the 1960s: https://bookshop.org/a/55773/9781982108663 Book Launch Bootcamp: https://www.lanelit.com/Timestamps:04:12 – How Lori’s divorce book unexpectedly launched her publishing career15:47 – The legal case that turned into a bestseller28:03 – Why your niche expertise is your biggest author asset37:15 – How Lori built a true crime platform in just 3 months44:59 – The #1 mistake aspiring true crime authors make56:02 – What authors really need to know before their book launchIf you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to take the next step.Watch on YouTube: https://www.youtube.com/watch?v=Gs07oP_QedM Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitFacebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing!👍 Like, comment, and share this video if you found it helpful!

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