Send me a text!Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth.Allison Lane tackles “Focus vs. FOMO,” - that’s Fear.Of.Missing.Out - and shares how to streamline your marketing so you can grow your visibility without exhaustion. She’s sharing her exact approach to showing up in the right places, repurposing content, and leveraging AI tools to work smarter, not harder. If you’re ready to reclaim your time while still making an impact, this episode is for you.🎧 Hit play now and let’s get into it.What You’ll Learn:How to identify the right platforms for your audience (and where to stop wasting time).The biggest time sucks in book marketing and how to eliminate them.How to use AI tools strategically to repurpose content and streamline your workflow.Resources Mentioned:Allison’s Free Tech Stack Pack: https://www.lanelit.com/tech Bestseller Launch School: lanelit.com/bestseller Hopper HQ (Social media scheduler): https://www.hopperhq.com/?via=allison Canva for Templates: https://partner.canva.com/c/3658167/647168/10068 Connect with me on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ Timestamps:[00:02:12] – Why “being everywhere” is a myth and what to focus on instead.[00:04:27] – How I use AI to organize my content (in 15 seconds).[00:08:06] – Why too many Facebook groups are draining your time.[00:14:35] – The two biggest time vampires killing your book marketing efficiency.[00:18:53] – How I structure my week with Prep, Do, and Free Days.If this episode gave you clarity, take a moment to rate and review The Author’s Edge. Your support helps us reach more authors who need these insights. If you know a writer who’s overwhelmed by marketing, share this episode with them. https://www.youtube.com/watch?v=gX77FwRoS3AWant your questiReady to finally finish your book or proposal? The Super Secret Book Writing Club starts soon with book marketing genius Allison Lane and bestselling author + book whisperer Samantha Bennett. In just six months, you’ll get crystal clear on your book idea, create a market-ready manuscript or proposal, and build the audience and marketing plan to sell it. Spots are limited - learn more at LaneLit.com/writingclubRate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitFacebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing!👍 Like, comment, and share this video if you found it helpful!

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