ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Secret Sales Techniques of Personality Profiling (with Bob Sanders)"
Episode Synopsis
John McDougall talks with Bob Sanders about personality profiling when pitching potential new clients. Bob names the four main personality types after the parts of an ad, and says that by tailoring your presentation to the type of person that you are presenting to, you can increase your conversion rate greatly. It’s all about chemistry.
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