ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Digital Marketing Madmen Style"
Episode Synopsis
John McDougall speaks with his father Dan McDougall, founder of the McDougall Associates advertising agency, about his days as a madmen-style advertiser in the 1970s and 80s. They talk about the changes in advertising since the rise of digital, and what aspects of marketing and running an agency never change.
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