Like most entrepreneurs today, my business was built on the back of social media. Most of the money I earned in my first 2-3 years was thanks to Instagram. But social media has become a powerful, yet unreliable source of income. My goal became to find a way to make my income predictible instead of throwing out a ton of content and hoping for the best. 
I've developed a fairly simply strategy that revolves around one key tenet... DATA. If you can measure what you're doing, split test your funnel steps, it's hard to imagine your business won't find success at some point. 
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