The Problem With Creators Buying Views

19/11/2025 36 min

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Episode Synopsis

I've relaunched Aspiring Creator and this time I've outsourced everything except sitting in the chair and talking, so kick back and come behind the scenes 😃In this episode I talk about how we may have got confirmation that some creators are “legally” buying views to get sponsors, dig into the metrics brands actually check before they approve a deal and share how to actually make the most of CES as a creator.If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you.New episodes every Wednesday 🚀⏰ TIMESTAMPS00:00 - How We Map Out a Year of Videos 🎬05:43 - How to Maximise CES as a Creator 🚀11:29 - When a Brand Deal Underperforms (And They Want More) 📉17:44 - Editor Update: Our Capacity Problem 🎬18:57 - The Metrics Brands Look at Before Approving a Deal 💼23:57 - Confirmed: Brands Are Being Scammed by Fake Views ⚠️💬 SOCIAL STUFF▸ Instagram: @petematheson▸ LinkedIn: @petematheson▸ Website: https://www.petematheson.com/