How Creators Should Pitch Brand Deals

22/10/2025 32 min

Listen "How Creators Should Pitch Brand Deals"

Episode Synopsis

I've relaunched Aspiring Creator and this time I've outsourced everything except sitting in the chair and talking, so kick back and come behind the scenes 😃In this episode I talk about using Claude AI to rebuild our entire project system, smashing Q4 sponsorship targets and how creators can pitch brand deals that work.If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you.New episodes every Wednesday 🚀⏰ TIMESTAMPS00:00 - How Claude AI Rebuilt Our Sponsorship Tracker 🤖05:01 - How we Plan for Dips in Revenue 📈06:49 - How VidSummit Changed My Approach to YouTube 📺11:15 - How We’re Reinvesting Brand Deal Money Into the Channel 🎥13:45 - How Creators Should Pitch Brand Deals (Most Brands Still Don’t Get It) 💡26:10 - Why I Don’t Bother Growing on Other Platforms 🙅‍♂️30:24 - Who Should I Interview Next? 👀💬 SOCIAL STUFF▸ Instagram: @petematheson▸ LinkedIn: @petematheson▸ Website: https://www.petematheson.com/