To build a profitable real estate brokerage business, there are many elements that have to be considered and executed to successfully get your business "off the ground”. This is why is created “Take Flight” for our brokers at Jameson. I could have easily kept what I learned from 2008-2013 to myself but in 2011 my motivation and purpose changed. I wanted to make sure that other agents avoided the same mistakes I made early in my brokerage career which came to haunt my for the better part of a decade. These painful lessons were caused by my lack of preparation and that I prescribed to “transactional" based model which is still the overriding culture of our industry.

Brokers are taught to think that to build a “relationship” based model is a lot more work and most wince at the thought of maintaining a constant drumbeat of coordinated communication with their clients. Hopefully throughout this coordinated grouping of MMPT’s and Podcast episodes teaching “Take Flight”, you’ve seen that you can build a predictable and enjoyable business. Yes, predictable and enjoyable. What I’ve learned, though, is that this type of business is reserved just for Elite Level Producers (ELP’s). Being an ELP has nothing to do with production or GCI. It has everything to do with execution.

If you remember, back in May and June before I launched the Take Flight series, I covered that Clarity, Awareness, Commitment, Consistency, Skill, Innovative and Patience were the 7 Characteristics of an ELP. To maintain a level of competency in these 7 areas takes thought, it takes planning and it takes execution.

To think, plan and execute at an elite level, you must put time aside each day to focus on those 3 areas. I’ve learned that you have to create an Ideal Day that becomes a natural rhythm that your subconscious operates automatically. This is not optional. You need to make it non-negotiable.

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