On this week's Monday Morning Pep Talk, I will discuss exactly what I mean by "Happy Brokers Sell More Real Estate" and when I say "happy", I mean happy with their businesses and how it impacts the rest of their lives. Don't think for a minute that "Happy Brokers" are passive. They are not. They are incredibly intentional and strategic as to how the execute their life and business. They live a life and run a business through guiding principles. Guiding principles are a set of rules, boundaries and decision making filters that eliminate inefficiencies and bad choices. Can a broker get rid of all of the stress that comes from being in real estate brokerage? Absolutely not but they can insulate themselves from some of the unneeded and self inflicted stress. Being a real estate broker is stressful. It's tough. It's emotionally draining and that is the exact reason "why" we are still in business. It takes human, emotional intelligence to get a transaction between 2 principles across the finish line. If it was easy, we'd already be out of business looking for a different career. If it was easy there would be more than 10% success rate with agents after the first year. The other 90% quit because making a living in this business is incredibly difficult. Saying all of that, does a broker have to give their whole soul to the business to "earn" their commissions? NO. I've had the pleasure to have a front row seat to watch successful brokers completely flip this narrative. I've seen them increase their production and their profitability by making their happiness and the authentic success of their clients their top 2 priorities. Okay, so you're asking yourself, "yeah, Jim, that would be great but I just don't see it". Well, let me give you a few areas that these brokers have improved which has allowed them to optimize their income while being able to put more focus on living their lives. That's how I define "Happiness" in real estate brokerage. It's finding a way to fit your business into your life, not trying to fit your life into your business.

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